The advert below appeared in July on the subway in the Tokyo area. The illustration of unhappy men grabbed my attention so I tried (and managed) to read the main message of the ad and the next thing, it made me laugh. These little drawn men illustrate the fact that 81% of the male population of Japan is anxious about the smell of their head! Is it a real statistic? Or is it false advertising? I’m just surprised that a poll on that topic was completed in the first place. Then, do men in Europe worry about the smell of their head? Maybe, it’s just never come to my attention. Anyway, I’m starting to like Japanese advertising; it’s often very straightforward and focuses on the simple things of life…
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