Culture: the special Pocky

Pocky, the famous chocolate stick biscuit is hugely popular over in Japan, to the point that they have a very wide selection that goes from “super thin sticks” to “the Pocky for men”. At the moment, they have a gratitude campaign for Valentines Day where you can find specially packaged Pocky to express your gratitude and love to your special people, like your mother and father. In Japan, Valentine’s Day isn’t just for couples…

An example of the special Pocky box for Mama (“mum” in Japanese) called Mamacky and Papa (“dad in Japanese) called Papacky!

The standard Pocky looks like that:


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